Kaieke to Activate Healthier Commutes
Workride provides the ultimate tool to save your people 25-59% (Plus Program) or 32-63% (Max Program) on a new bike. But what's next? How do you get your team actually riding, and how do you build a culture of active commuting?
That's where Dan and the Kaieke team come in.
Kaieke are our go-to partners for hands-on activation, specializing in supporting Māori and Pasifika-owned businesses in the Waikato and Auckland regions. They provide the practical support to turn the Workride benefit into a life-changing habit.
"Kaieke means 'the journey' or 'the rider.' Our passion is guiding organisations, especially our Māori and Pasifika businesses, on that journey to more active, sustainable commuting. Workride is the most powerful tool to get the bike, and we provide all the on-the-ground support to make that new commute a success.”
Dan Tairaki, Founder of Kaieke
Why This Partnership Matters
We all know that health and wellbeing outcomes for Māori and Pasifika communities need serious attention. This isn't just a statistic; it's about our people.
The stats are stark, and they paint a clear picture:
Māori and Pasifika life expectancy is 5-7 years lower than for other Kiwis. (1)
The rates of diabetes are 2-3 times higher for Māori and Pasifika adults. (2) (3)
We're over twice as likely to die from cardiovascular disease. (4) (5)
These aren't just numbers. These are preventable, lifestyle-driven health crises. The common thread? These are the exact health issues that are massively improved by regular, sustainable, low-impact physical activity.
This is where a Workride bike benefit becomes more than just a "perk" – it's a direct intervention.
It's a powerful tool to fight these exact statistics. Regular cycling is one of the best ways to combat type-2 diabetes, lower blood pressure, manage weight, and improve heart health.
The problem is that for many, the barriers are just too high. The cost of a good, reliable e-bike is a massive barrier. The time to 'go to the gym' is a barrier.
A Workride bike benefit removes these barriers.
It makes the cost of a brand new, high-quality bike or e-bike achievable for everyone.
It removes the time barrier by building exercise into a journey you already have to take: the daily commute.
This is why this is so important. A Workride bike benefit isn't just a 'nice to have' or a 'green initiative'. For these communities, it’s a powerful, practical tool for turning these health statistics around, one ride, one journey, at a time.
How it Works: Workride + Kaieke
Workride provides the financial tool, and Kaieke provides the all-important, hands-on, practical activation.
But this is the most important part. For many Māori and Pasifika-led businesses, success isn't just about an email link. It’s about whanaungatanga, it’s about connection, community, and trust. This is Kaieke's superpower.
Dan and his team are relatable. They get it. They will come onsite to your workplace, engage with your people face-to-face, and build a genuine, supportive relationship. This isn't a top-down corporate program; it's a grassroots movement, led by Māori and Pasifika, for Māori and Pasifika.
They are there to help your kaimahi feel comfortable, ask the 'silly' questions, and get genuinely excited about riding. They are the ultimate activators, here to make sure your team gets the absolute most out of Workride.
Dan’s team can build a custom, hands-on plan for your business, including:
Onsite Workride Demo Days Letting your team try out different e-bikes in a safe, no-pressure environment... right in your own car park!
One-on-one Bike Fit & Selection Support Expert, personal help to ensure everyone chooses the right bike for their specific needs and commute.
Active Travel Planning Personally helping your team map out the safest, easiest, and best routes to work.
Workshops & Presentations Covering everything from seasonal riding tips and what gear you need, to bike safety and skills.
Local, On-site Servicing & Support Dan's team provides hands-on support to keep everyone’s bike riding smoothly, removing that 'what if it breaks?' fear.
Fleet Bikes & Parking Offering bikes for staff to share, and designing on-site bike parking.
Ready to get your team riding?
To see how Kaieke can help your business get the most out of the Workride program, get in touch with Dan and his team today.
Dan Tairaki - Founder
Email - info@kaieke.com
