KAIEKE to Activate Healthier Commutes
Workride provides the ultimate tool to save your people 25-59% (Plus Program) or 32-63% (Max Program) on a new bike. But what's next? How do you get your team actually riding, and how do you build a culture of active commuting?
That's where the KAIEKE team come in.
KAIEKE are our go-to partners for hands-on activation, specializing in supporting Māori and Pasifika-owned businesses in the Waikato and Auckland regions. They provide the practical support to turn the Workride benefit into a life-changing habit.
KAIEKE means “the rider.” It’s about the person, their journey, and what they want to achieve — not just the bike. We help organisations, especially Māori and Pasifika businesses, support their kaimahi to improve hauora, save on petrol, parking, and vehicle costs, and embrace sustainable commuting. Workride provides the bike benefit; KAIEKE gives the hands-on support to make every commute a success.
As Kaieke, we are kaitiaki of our journeys and our environment — moving mindfully, respecting the taiao that sustains us, and making choices that care for people and planet alike.
Ride with purpose. Support your people. Honour the journey and the taiao.
Kaieke Founder - Dan Tairaki
When we asked KAIEKE Ambassador Matutaera Herangi why he swapped the 2nd car for a 44km return e.bike commute from Ngāruawāhia to work in Hamilton and back, his response was powerful, meaningful and inspirational.
"Kia ora e te whaanau o te Aotearoa,
"E-bike commuting has changed the game for me — better health, more wellbeing, and real savings for the kaainga. I've released over 30kgs through my daily ride to mahi, found peace beside Te Awa Waikato, and carried calm home to whānau. Less fuel cost, less stress, more clarity, more life."
"KAIEKE is the destination for Maori and Pasifika communities choosing smarter mobility and stronger wellbeing — powered by pedals and electricity, grounded in the whenua. We ride for hauora. We save for whaanau. We move for the future."
KAIEKE Ambassador - Matutaera Herangi.
Why This Partnership Matters
We all know that health and wellbeing outcomes for Māori and Pasifika communities need serious attention. This isn't just a statistic; it's about our people.
The stats are stark, and they paint a clear picture:
Māori and Pasifika life expectancy is 5-7 years lower than for other Kiwis. (1)
The rates of diabetes are 2-3 times higher for Māori and Pasifika adults. (2) (3)
We're over twice as likely to die from cardiovascular disease. (4) (5)
These aren't just numbers. These are preventable, lifestyle-driven health crises. The common thread? These are the exact health issues that are massively improved by regular, sustainable, low-impact physical activity.
This is where a Workride bike benefit becomes more than just a "perk" – it's a direct intervention.
It's a powerful tool to fight these exact statistics. Regular cycling is one of the best ways to combat type-2 diabetes, lower blood pressure, manage weight, and improve heart health.
The problem is that for many, the barriers are just too high. The cost of a good, reliable e-bike is a massive barrier. The time to 'go to the gym' is a barrier.
A Workride bike benefit removes these barriers.
It makes the cost of a brand new, high-quality bike or e-bike achievable for everyone.
It removes the time barrier by building exercise into a journey you already have to take: the daily commute.
This is why this is so important. A Workride bike benefit isn't just a 'nice to have' or a 'green initiative'. For these communities, it’s a powerful, practical tool for turning these health statistics around, one ride, one journey, at a time.
How it Works: Workride + KAIEKE
Workride provides the financial tool, and KAIEKE provides the all-important, hands-on, practical activation.
But this is the most important part. For many Māori and Pasifika-led businesses, success isn't just about an email link. It’s about whanaungatanga, it’s about connection, community, and trust. This is KAIEKE's superpower.
Dan and his team are relatable. They get it. They will come onsite to your workplace, engage with your people face-to-face, and build a genuine, supportive relationship. This isn't a top-down corporate program; it's a grassroots movement, led by Māori and Pasifika, for Māori and Pasifika.
They are there to help your kaimahi feel comfortable, ask the 'silly' questions, and get genuinely excited about riding. They are the ultimate activators, here to make sure your team gets the absolute most out of Workride.
The KAIEKE team can build a custom, hands-on plan for your business, including:
Onsite Workride Demo Days Letting your team try out different e-bikes in a safe, no-pressure environment... right in your own car park!
One-on-one Bike Fit & Selection Support Expert, personal help to ensure everyone chooses the right bike for their specific needs and commute.
Active Travel Planning Personally helping your team map out the safest, easiest, and best routes to work.
Workshops & Presentations Covering everything from seasonal riding tips and what gear you need, to bike safety and skills.
Local, On-site Servicing & Support Dan's team provides hands-on support to keep everyone’s bike riding smoothly, removing that 'what if it breaks?' fear.
Fleet Bikes & Parking Offering bikes for staff to share, and designing on-site bike parking.
Ready to get your team riding?
To see how KAIEKE can help your business get the most out of the Workride program, get in touch with the KAIEKE team today.
Dan Tairaki - Founder - m. 021385554
Matutaera Herangi - Kaieke Kaitiaki Ambassador - m. 0224889219
Email - info@kaieke.com
Website - Kaieke - Home
