help unlock an offset

of 32-63% off

customers rides.

Cycle to work scheme New Zealand. NZ FBT exemption fringe benefit tax on electric bikes and e-bike benefit scheme. Workride NZ ride to work benefit. Tax savings. Free retailer benefit. Retailer partnership program

Our Retailer Partnership Program is not just a benefit.

It's a collaboration for mutual success.

a partnership where everyone wins.

  • Increase revenue by selling more bikes, parts and accessories!

  • Affordability is massively increased due to tax benefit and employer financing.

  • Retailer receives full-margin on parts, apparel, and services.

  • Increased opportunity to sell due to double store visit; quotation + pick-up.

  • Join 250+ bike shops and be circulated with 100,000*+ employees.

  • Workride commission is based on the quoted ride price only.

A green circular badge with a check mark, featuring the words 'Workr Build Approved' in the center.

how it works.


An employee from a Workride-partnered employer visits your store and you raise a quote for their desired "WorkRide" on our B2B Portal. Once approved by the employer, the employee collects the ride, and Workride covers the cost of the equipment, minus our partner commission.

On collection, retailers have the opportunity to offer additional services such as servicing plans, parts, and apparel, maximizing the value of the partnership.

Partnered with 98% of all bike stores nationwide.

workride retail process.

As a retailer, partnering with Workride offers you the opportunity to boost revenue through upselling or by lowering the barriers to purchase. Customers benefit from significantly reduced cost impact on rides, while you retain most of the original sales price. Additionally, customers will continue to rely on your store for parts, apparel, and servicing.

A step-by-step infographic with icons and text explaining the Workride process, including onboarding a store, promoting in store and training, employees quoting and approving rides, ride release and cross-selling, and service and support.
A digital savings estimator interface with a prominent green calculate button, input fields, and an offset result of minus 39% displayed in turquoise.

check your savings.

Use our free online savings estimator to see the impact of Workride for your customers.

Cost offsets range from 32-63% off the in-store quoted price to Workride, determined by your personal income situation. Workride offers a fantastic way to double down on savings.

join the retail partnership program.

Register your details to join the waitlist. One of the Workride team will be in touch to onboard your store when ready.

example of workride in store.

Our Retailer Partnership Program is not just a benefit—it's a collaboration for mutual success. As a retail partner, you're an essential part of the Workride family and our growth strategy. By reducing the effective cost of rides for customers, we're collectively fueling industry growth and encouraging more people to embrace riding.

Price list for an e-bike and accessories, including helmet, pannier bag, jacket, gloves, service plan, repairs, and cleaning supplies, with a partially visible e-bike in the background.

we make it simple.

The B2B portal serves as your comprehensive online administration tool, offering a secure platform to manage all aspects of your Workride partnership. From this portal, you can:

  • Generate and submit quotes for customer rides

  • Approve ride benefits in real-time

  • Monitor the status of all your Workride orders

  • Access valuable resources and support

Laptop screen displaying WorkRide login page with a background image of a bicycle.
Two bicycles, one electric bike and one traditional bike, side by side on a white background.

your customer can choose any ride.

Check out the details below to get up to speed with what rides are eligible for the WorkRide benefit scheme. This guide is in line with the guidance and regulations from the NZ Government, IRD, and Waka Kotahi.

how your customers save.

Workride operates on a "salary sacrifice" model, where employees opt to reduce their pre-tax salary to lease a bike or scooter. This reduction is reflected as a line item on their payslip. In addition to the salary, a small proportion of other contributions like student loans or KiwiSaver may also be redirected towards the ride, depending on its value. At the conclusion of the 12-month lease of the ride equipment, participating individuals will receive an email directly from Workride outlining their ‘Next steps’ options regarding ownership of the ride equipment.

For example, an employee with a $85,000 salary chooses a Trek Powerfly FS valued at $6380, but it’s on sale in-store at $5200.

Through Workride, they sacrifice $100 pre-tax and their weekly take-home pay impact is only reduced by $49, totalling an annual contribution of only $2572 towards the ride. This arrangement benefits both the employee and employer, offering tax savings and financial flexibility.

retailer FAQs.

Have a question that isn’t answered here?

Contact us by click the button below.