Bikeleasing Partnership - Alliance for Success
Bikeleasing & Workride - Alliance for Success
Our mission at Workride has always been simple: get every single Kiwi on a Workride bike benefit. Today, we are taking a massive leap forward to accelerate that mission.
Workride is stoked to announce that we have partnered with Bikeleasing Group, an absolute global powerhouse and pioneer in the employee bike benefit space. This strategic alliance with Bikeleasing allows Workride to lean on the global expertise, deep technical resources, and a world-class operational playbook for our ecosystem in New Zealand. It gives us the exact horsepower needed to level up our service and platform, while accelerating our roadmap for the benefit of Kiwi employers and retailers alike.
In less than three years, we’ve built Workride from the ground up, growing our network to over 2,000 employer partners and hundreds of local bike shops nationwide and we look forward to continuing this path as a proud, fast paced, Kiwi founded business with global ambitions.
What This Means for New Zealand Employers
We know that HR, People & Culture, and Payroll teams are busier than ever. This alliance allows us to further develop our B2B platform and team to make delivering bike benefits completely effortless.
Levelled-Up Customer Excellence: We are expanding our local support team to deliver even faster response times, dedicated account management, and hands-on guidance for your HR and Payroll teams.
Smarter Platform & Automation: Continuous upgrades to our core tech stack mean smoother integrations, automated reporting, and frictionless eligibility checking, keeping benefit administration 100% hassle-free on your end.
More Value & Excitement for Your Staff: We are unlocking a whole new tier of Bike Benefit engagement activities to help your team tackle cost-of-living pressures while getting on their dream ride.
What This Means for Our Valued Retail Partners
Our valued retail partner network is the backbone of Workride. This strategic alliance is directly designed to drive higher commercial volume, foot traffic, and revenue straight into local independent bike shops and national retailers.
More In-Store Foot Traffic: We are actively expanding our local sales and operations teams to accelerate employer onboarding across New Zealand. This means bringing tens of thousands of newly eligible, pre-approved bike benefit customers straight through the doors of New Zealand Bike shops.
Upgraded Partner Tools & Faster Processing: We’re rolling out improved partner portal features, faster payout workflows, and streamlined operations to speed up the time to process benefits.
Higher-Value Sales & Recurring Business: Workride doesn't just drive single bike sales. Our focus is to create long-term customer relationships for ongoing servicing and maintenance in your workshop with every bike benefit.
The Road Ahead
To every employer who has launched Workride, and every bike shop owner who has joined the Workride family: thank you. We couldn't have built this movement without your trust and partnership, and we are thrilled to enter this next growth phase and continuing this path as a proud, fast paced, Kiwi founded business on the same mission to help New Zealanders.
We have some incredible updates, platform rollouts, and campaigns coming down the pipeline over the next few months. So stay tuned, we're just getting started!
PS: Have some more questions about what this means for your organisation or store? Reach out directly to the team at aidan@workride.co.nz.
Workride Founders, Connor Read (Left), and Aidan Smith (Right), with Bikeleasing Group CEO, Othmane Khelil (Centre)